Naven is a women’s contemporary brand based in Los Angeles, California designed by identical twin duo Kym and Alexis McClay AKA the Naven Twins. Naven is known for its bold colors and prints as well as it’s flirty dresses and seperates worn by bloggers and a-list celebs on the red carpet. The Naven Twins being active philanthropist and having the closest of bonds as twin sisters at the heart of what they do, believe in empowering other girls and spreading a positive vibe through their brand. Naven was established in 2008 and over the years has sold to hundreds of stores including Neiman Marcus, Urban Outfitters, Sak’s, Planet Blue, Revolve Clothing, and many more. The brand has dressed celebrities from the Kardashians, the Jenner’s, Jessica Alba, Jennifer Lopez, and Katy Perry to name just a few.
After years in a cut throat industry, the Naven Twins recognized that too often girls look at each other as competitors instead of sisters and further the twins wanted to create something more meaningful with a social impact behind the product they produced. In 2016 naven.com relaunched fulfilling this mission by creating a site where the everyday fashion girl can shop while helping other girls in need through its partnership with Girl Effect. Through every purchase on naven.com partial proceeds of all products sold goes toward the Girl Effect charity fund. And to take it one step further, Naven’s Ambassador Program allows everyday girls as well as influencers to become ambassadors for the site and intern an influential part of spreading Naven’s mission to their networks of peers, friends, and family, while they themselves become empowered by earning personal income on each purchase. At it’s core Naven’s about creating a community of fashion forward empowered girls who’s beauty starts from the inside out.